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Christian Koch

Dynamische Customer-Journey-Analyse: Entwicklung und Anwendung einer Methodik zur kontinuierlichen Prognose der Wertbeitrage von Werbekanalen

Dynamische Customer-Journey-Analyse: Entwicklung und Anwendung einer Methodik zur kontinuierlichen Prognose der Wertbeitrage von Werbekanalen

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Format: Paperback / softback
Length: 210 pages
Publication date: 04 October 2024
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

In dem vorliegenden Buch wird eine neuartige Methodik zur kontinuierlichen Prognose der Wertbeiträge von Werbekanälen im Rahmen von Mehrkanalstrategien präsentiert und auf Basis eines umfang­reichen Datensatzes aus über 49.000 realen Customer Journeys getestet.


Dimension: 210 x 148 (mm)
ISBN-13: 9783658459406
Edition number: 2024 ed.

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