E-commerce 2023-2024: business. technology. society., Global Edition

E-commerce 2023–2024: Business, Technology, Society provides an in-depth introduction to e-commerce, with coverage of key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon illustrate how e-commerce is altering business practices and driving shifts in the global economy. The 18th Edition features all new or updated opening, closing, and "Insight on" cases, and coverage reflects the latest developments in business, technology, and society that impact e-commerce. Each chapter ends with a section on careers in e-commerce that features job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are included. The print textbook is available for students to rent for their classes.

Format: Paperback / softback
Length: 832 pages
Publication date: 03 July 2023
Publisher: Pearson Education Limited

E-commerce is a rapidly evolving industry that has had a profound impact on business, technology, and society. This comprehensive textbook provides an in-depth introduction to e-commerce, covering key concepts and the latest empirical and financial data. It offers hundreds of examples from companies such as Meta, TikTok, Netflix, YouTube, Walmart, and Amazon, showcasing how e-commerce is altering business practices and driving shifts in the global economy.

The 18th Edition of this textbook features all-new or updated opening, closing, and "Insight on" cases, reflecting the latest developments in business, technology, and society that impact e-commerce. Text, data, figures, and tables have been updated through September 2022, ensuring that students have access to the most current information. Each chapter ends with a section on careers in e-commerce, featuring job postings from online companies for entry-level positions. Tips on how to prepare for interviews and apply course knowledge to likely interview questions are also included.

This print textbook is available for students to rent for their classes, providing them with affordable access to learning materials. The Pearson print rental program ensures that students come to class ready to succeed, with the latest editions and convenient rental options.

In conclusion, E-commerce 2023–2024: Business, Technology, Society is an essential textbook for anyone interested in understanding the rapidly evolving world of e-commerce. It provides a comprehensive introduction to key concepts, examples, and data, and offers valuable insights into the future of this industry. Whether you are a student, professional, or simply interested in staying informed, this textbook is a valuable resource.

Weight: 1580g
Dimension: 255 x 203 x 30 (mm)
ISBN-13: 9781292449722
Edition number: 18 ed