Qinghong Shuai,Zhongjun Li,Yun Zhang
E-Commerce Industry Chain: Theory and Practice
E-Commerce Industry Chain: Theory and Practice
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This book provides a comprehensive framework for understanding the e-commerce industry chain, covering production, distribution, circulation, and consumption. It extracts supporting technology and operation processes into mathematical analysis, building a theoretical and practical foundation for e-commerce activity link theory and practice.
Format: Hardback
Length: 377 pages
Publication date: 10 April 2023
Publisher: Springer Verlag, Singapore
This comprehensive book delves into the intricate details of the e-commerce industry chain, encompassing every aspect of e-commerce activities from production to distribution, circulation, and consumption. By employing mathematical analysis, it extracts the fundamental supporting technology and operational processes involved in e-commerce and presents them in the form of general principles. This invaluable resource empowers readers to construct a robust theoretical framework and practical knowledge base for understanding the intricate dynamics of e-commerce activity linkages.
Furthermore, this book goes beyond mere theory and offers practical insights and innovative cases drawn from real-world experiences. It equips readers with the tools they need to establish a comprehensive e-commerce system that encompasses all the necessary components. Additionally, it addresses the emerging challenges and issues facing the e-commerce industry, providing valuable guidance for future development in the ever-evolving digital landscape. Whether you are an entrepreneur, business professional, or academic, this book is a must-read for anyone seeking to gain a deep understanding of the e-commerce industry and its potential for growth.
Weight: 746g
Dimension: 235 x 155 (mm)
ISBN-13: 9789819900428
Edition number: 1st ed. 2023
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