Economics for Business

Andrew Gillespie's Economics for Business is an excellent introduction to key economic concepts for business students, with clear explanations, dynamic writing style, and learning support. It includes opening case studies, business insights, and mathematical concepts, and features the "you, the manager" feature and research tasks to produce highly employable business graduates.

Format: Paperback / softback
Length: 416 pages
Publication date: 13 February 2019
Publisher: Oxford University Press

Andrew Gillespie's Economics for Business is an exceptional introduction to the essential economic concepts that business students must grasp. With its crystal-clear explanations and engaging writing style, complemented by unparalleled learning support, the book aims to motivate students to delve into the fundamentals of economics and understand their relevance in the business world.

The book begins with engaging opening case studies that discuss real-life challenges faced by renowned businesses such as Amazon, Facebook, and Five Guys. These case studies encourage students to reflect on how these specific issues apply to various industries and situations. Throughout each chapter, frequent business insights reinforce the business relevance of economic theories, making them come alive in a practical and relatable manner.

Particular attention is given to supporting mathematical concepts, ensuring that students, regardless of their prior knowledge, develop confidence in handling quantitative material. The book guides students step-by-step through the math, building their skills and understanding before applying their knowledge to real-world business data.

Additional features of the book are designed to equip students with highly employable skills. The "you, the manager" feature encourages critical thinking by putting the reader in the shoes of a decision-maker, while research tasks in each chapter cultivate essential report writing and information assimilation skills.

In summary, Andrew Gillespie's Economics for Business is an invaluable resource for business students seeking to gain a comprehensive understanding of economic principles and their practical applications in the business world. With its clear explanations, engaging writing style, and comprehensive learning support, the book equips students with the skills and knowledge necessary to succeed in their academic and professional endeavors.

Weight: 806g
Dimension: 242 x 180 x 17 (mm)
ISBN-13: 9780198786030