Andrew Geoghegan
Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement
Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement
💎 Earn 461 Points (£4.61) on this item.
YOU SAVE £4.66
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Effective Brand Building: Unlock Growth with Strategy, Insights, and Measurement
Senior marketing leaders can drive sustained brand growth by applying best-practice models, leveraging expert insights, using data-led approaches, analyzing real-world examples, and developing leadership strategies that deliver consistent, scalable growth. Effective Brand Building offers strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results.
Format: Hardback
Length: 264 pages
Publication date: 03 January 2025
Publisher: Kogan Page Ltd
Senior marketing leaders face the challenge of driving sustained brand growth amid shifting industry priorities. Effective Brand Building provides strategic, authoritative guidance to executives committed to transforming brand investment into long-term, measurable results. The book refocuses on proven frameworks and governance models that align brand strategy with overarching business objectives, offering practical insights and actionable strategies. Key themes include brand building strategy, governance, ROI measurement, leadership, data-driven decision making, and industry best practices. By applying best-practice models, leveraging expert insights, using data-led approaches, analyzing real-world examples, and developing leadership strategies, senior professionals can lead brand initiatives that deliver reliable, repeatable results, securing competitive advantage and lasting market relevance.
Dimension: 234 x 156 (mm)
ISBN-13: 9781398618596
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
