Effective SEO and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic

The book provides a comprehensive approach to modern-day SEO, covering key tasks and attributes for an effective content program, data-driven content, and optimizing for the future. It also includes bonus materials such as worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist.

Format: Paperback / softback
Length: 336 pages
Publication date: 02 March 2020
Publisher: John Wiley & Sons Inc

SEO is frequently underutilized and disregarded in the field of marketing. It goes beyond simply attempting to increase your website's ranking on Google and can ignite and optimize innovative ideas. Moreover, it can enhance the quantity of free traffic that your web properties receive. This book offers a comprehensive approach to ensure that marketing spend is utilized efficiently and delivers the best ROI for your brand and business.

Maximizing your organic (free) traffic channels should be a primary focus, and this book will provide you with insights on how to achieve that. From collaborating with social media influencers to steering creative ideas and campaigns, modern-day SEO requires a holistic perspective of marketing and its processes.

A general understanding of SEO and organic content marketing Understanding which search engines to prioritize How SEO and content can address business challenges Building a new brand through SEO and content Identifying your true competitors Which Analytics reports you should regularly monitor How to establish research channels that can inform your business initiatives Building personas and audience purchase journeys Prioritizing locations, demographics, and countries What needs to be in place to maximize free traffic levels to your brand's assets Understanding all the key tasks and attributes for an effective content program Data-Driven Content: Detailed instruction on how to use data to inform content responses, ideas, and asset types Understanding different content asset types, ranging from standard items like articles to highly advanced assets like films, podcasts, white papers, and other assets Calculating ROI for SEO and Content Initiatives

Weight: 370g
Dimension: 153 x 226 x 25 (mm)
ISBN-13: 9781119628859