eMarketing: Digital Marketing Strategy

The 9th edition of eMarketing provides students with a solid foundation in digital marketing, connecting topics with the traditional marketing framework and focusing on practical strategies. It has been updated to include the most cutting-edge trends and topics, with case studies and examples from real organizations globally. Pedagogical features support the theoretical foundation, and online resources include PowerPoint slides and a test bank.

Format: Hardback
Length: 436 pages
Publication date: 15 November 2022
Publisher: Taylor & Francis Ltd

eMarketing, 9th edition, equips students with the comprehensive foundation in digital marketing essential for excelling in practice and developing a marketer's mindset. The book seamlessly integrates digital marketing topics with the traditional marketing framework, facilitating a deeper understanding of the concepts and strategies involved in creating effective digital marketing plans. By adopting a strategic approach that emphasizes performance metrics and monitoring, this textbook becomes highly practical, offering valuable insights for practitioners.

The 9th edition of eMarketing has been meticulously revised to encompass the most cutting-edge trends and topics in the field. This includes comprehensive coverage of SEO, customer experience, digital media consumption, analytics, big data and AI, as well as diversity and ethics. To illustrate marketing practices in real-world organizations across the globe, case studies and examples have been updated throughout the book, providing valuable insights into the practical application of digital marketing strategies.

Pedagogical features, such as success stories, "let's get technical" boxes, and activities at the end of each chapter, reinforce the theoretical foundation and enhance students' understanding and ability to execute successful digital marketing strategies.

Widely regarded as a cornerstone text for undergraduate students pursuing digital marketing and digital business, eMarketing has earned a reputation for its excellence and comprehensiveness. Additionally, online resources, including PowerPoint slides and a test bank, further support students' learning and comprehension of the material.

Weight: 453g
Dimension: 254 x 178 (mm)
ISBN-13: 9781032161587
Edition number: 9 ed