Embedded Finance: When Payments Become An Experience

Embedded finance is a fintech trend that is having a global impact, and the book "Embedded Finance: When Payments Become An Experience" explores the past, present, and future of this technology, including how it is being used by industry heavyweights like Google and Amazon to supercharge their customers' experience and by smaller, niche players to dominate their own corners of the market. The authors provide practical examples of how embedded finance is being used today and offer insights into the key trends, players, and technologies that are paving the way for it to take a dominant position in our lives. The book also highlights the impact of embedded finance on society, consumers, companies, and the economy as a whole and provides an exciting view of how our day-to-day lives will look like in 2030, powered by embedded finance.

Format: Hardback
Length: 256 pages
Publication date: 19 May 2022
Publisher: John Wiley & Sons Inc

Embedded finance is a rapidly growing trend with a global impact. In Embedded Finance: When Payments Become an Experience, veteran growth strategists, entrepreneurs, and fintech disruptors Scarlett Sieber and Sophie Guibaud delve into the most impactful and exciting trend in fintech. The book explores the past, present, and future of fintech, from how industry giants like Google and Amazon use embedded finance to enhance their customer experience to the offerings of smaller, niche players poised to dominate their respective markets.

The authors present practical examples worldwide of how embedded finance is being used today by technology companies and brands to redefine online and offline retail experiences. They highlight key trends, players, and technologies shaping the future of embedded finance. The book provides valuable insights for banks, technology companies, and brands to develop their embedded finance strategies. It also examines the impact of embedded finance on society, consumers, companies, and the economy, emphasizing its role as a dominant force shaping our future.

The book offers an exciting glimpse into how our daily lives will look in 2030, powered by embedded finance. It is an indispensable and eye-opening exploration of one of the most exciting and influential technologies in development today. Embedded Finance provides a comprehensive roadmap for anyone seeking to understand and navigate the world of embedded finance and its potential to revolutionize financial services, banking, and technology.

Weight: 534g
Dimension: 161 x 235 x 25 (mm)
ISBN-13: 9781119891055