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Susan E. Reid,Charles B. Crawford

Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process

Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process

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  • More about Entrepreneurial Vision: A Guide for Charting and Implementing the Visioning Process


This book discusses the importance of vision in entrepreneurship and provides steps and examples to help students and entrepreneurs develop and implement their vision. It is based on evidence-based research.

Format: Paperback / softback
Length: 411 pages
Publication date: 29 June 2023
Publisher: Springer Nature Switzerland AG


While numerous texts on entrepreneurship and biographies of remarkable entrepreneurs and leaders emphasize the significance of vision, few delve into its definition, origins, and potential for enhanced development. This book, grounded in evidence-based research, delves into the comprehensive process of entrepreneurial visioning. It begins by exploring the defining characteristics of a strong and enduring vision, and the authors then present proposed steps, accompanied by examples and worksheets, to assist students and entrepreneurs in building and executing their vision, ultimately paving the way for the establishment of remarkable businesses.

Understanding the fundamental elements that constitute a robust and sustainable vision is the cornerstone of this transformative journey. The authors meticulously detail the proposed steps, supported by compelling examples and practical worksheets, that aspiring students and entrepreneurs can embrace to cultivate and implement their vision. By following these outlined approaches, individuals can embark on a path to create profound impact and establish thriving enterprises.

The significance of vision extends beyond mere aspiration; it serves as a guiding light that illuminates the path to success. A clear and compelling vision provides a roadmap for decision-making, fosters creativity, and inspires individuals and teams to strive for excellence. It serves as a beacon of hope, guiding individuals and organizations toward a future filled with purpose, growth, and fulfillment.

Moreover, a well-defined vision has the power to attract and retain talented individuals, as it demonstrates a commitment to innovation, growth, and a shared sense of purpose. It creates a culture of inspiration and motivation, fostering a sense of belonging and fostering collaboration. By aligning everyone's efforts toward a common vision, organizations can achieve unprecedented levels of success and propel themselves into new horizons.

In conclusion, this book offers a valuable resource for students and entrepreneurs seeking to develop and implement their vision. By delving into the intricacies of vision creation, the authors provide a comprehensive framework for building and executing a vision that has the potential to transform lives and create a lasting impact. Embracing the power of vision can unlock endless possibilities and pave the way for a brighter future.

Weight: 658g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030778057
Edition number: 1st ed. 2022

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