Entrepreneurship, Innovation, and Technology: A Guide to Core Models and Tools

Entrepreneurship, innovation, and technology (EIT) are the driving forces of the modern economy, and this book provides a comprehensive guide to building successful business models through the adoption of new technologies and effective innovation methods. It covers the entrepreneurial lifecycle, discusses core innovation models and tools, and highlights successful cases applying these models and technologies.

Format: Hardback
Length: 142 pages
Publication date: 08 August 2023
Publisher: Taylor & Francis Ltd

The confluence of entrepreneurship, innovation, and technology has given rise to transformative business models that reshape industries and markets. A comprehensive grasp of these three drivers of the contemporary economy is essential for business success.

Entrepreneurship, Innovation, and Technology (EIT) seeks to bridge existing models and tools crafted by renowned authors and scholars, offering a distinctive roadmap for creating successful business models through the integration of new technologies and the application of effective innovation methodologies. The book traverses the entrepreneurial journey, outlining and applying core innovation models and tools such as the business model canvas, lean startup, design thinking, customer development, and open innovation, while accounting for disruptive technologies like mobile internet, cloud computing, the Internet of Things, and blockchain. Furthermore, the book delves into and analyzes successful cases that have implemented these models and technologies. By bringing together an academic and practitioner team, this book aims to challenge conventional perspectives by positioning entrepreneurship at the forefront of the modern technology economy.

This book serves as a indispensable resource for students, specialists, and practitioners seeking to excel in the field. Its comprehensive coverage and practical insights equip readers with the tools and knowledge necessary to navigate the complexities of the contemporary business landscape and thrive in the era of technological disruption.

Weight: 308g
Dimension: 142 x 224 x 15 (mm)
ISBN-13: 9781032376684
Edition number: 2 ed