Rober Rollin
Essays on congruence theory in marketing: Special focus on digital products and webstores
Essays on congruence theory in marketing: Special focus on digital products and webstores
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- More about Essays on congruence theory in marketing: Special focus on digital products and webstores
Format: Paperback / softback
Length: 168 pages
Publication date: 01 October 2022
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Digital products are intangible goods, mainly presented visually and acoustically to consumers in the form of videos, images, texts, and music that can be bought, downloaded, or streamed via various web stores. Therefore his thesis seeks to answer which product attributes have an impact on consumers' product evaluation, and purchase intention.
Weight: 247g
Dimension: 210 x 148 (mm)
ISBN-13: 9783658393632
Edition number: 1st ed. 2022
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