Essentials of Business Analytics: An Introduction to the Methodology and its Applications

This edited volume is a textbook for long-duration business analytics programs and a guide for practitioners, with contributions from experts in top universities and industry. It is organized into three parts: Tools, Models, and Applications, with supporting material in the appendices. Each chapter has a business orientation, beginning with business problems and transforming them into data questions and methodology. Data analysis is conducted using widely used software, and the output and results are explained.

Format: Hardback
Length: 980 pages
Publication date: 30 July 2019
Publisher: Springer International Publishing AG

This groundbreaking edited volume stands as a pioneering textbook, meticulously crafted to serve as an invaluable resource for comprehensive long-duration business analytics programs. It also doubles as a valuable guide for practitioners navigating the field. The book boasts an array of insightful contributions from esteemed experts hailing from top universities and renowned industry backgrounds. The diligent editors have taken great care to maintain seamless continuity throughout the chapters, ensuring a cohesive and coherent narrative.

The content is thoughtfully structured into three distinct parts:

A) Tools: In this comprehensive section, the various tools employed by business analysts are explored in depth. Each tool is described in meticulous detail, providing a thorough understanding of its functionalities and applications.

B) Models: Here, the tools introduced in Part A are applied to construct models that serve as powerful tools for solving complex business problems. These models are based on rigorous analytical frameworks and are designed to provide actionable insights and solutions.

C) Applications: In this final part, the tools and models developed in Parts A and B are applied to diverse functional areas within businesses. Numerous case studies are presented to illustrate the practical applications of these methodologies, showcasing their real-world impact and effectiveness.

To enhance the learning experience, the appendices provide valuable supporting material that develops the necessary prerequisites for the main text. This supplementary content deepens the reader's understanding and reinforces the key concepts discussed.

Each chapter in this masterpiece is meticulously designed with a strong business orientation. It begins by outlining real-world business problems that are transformed into data-driven questions. The methodology employed to address these questions is developed step-by-step, employing widely recognized software to analyze data and generate meaningful insights. The results and outcomes are carefully explained at each stage of the development process, ensuring a clear understanding of the analytical journey. Finally, these insights are transformed into actionable business solutions, contributing to the growth and success of organizations.

In addition to the comprehensive text, the companion website offers an abundance of examples, data sets, and sample code for each chapter. This supplementary material serves as a valuable resource, allowing readers to further explore and apply the concepts discussed in the book.

In summary, this edited volume is a testament to the power of business analytics and its transformative impact on organizations. It serves as a comprehensive guide for both students and practitioners, equipping them with the tools, models, and applications necessary to excel in the field. With its exceptional content, robust supporting material, and interactive companion website, it is poised to become a staple in business analytics education and practice.

Weight: 1760g
Dimension: 161 x 237 x 52 (mm)
ISBN-13: 9783319688367
Edition number: 1st ed. 2019