Essentials of Business Research Methods

Essentials of Business Research Methods is a comprehensive textbook that provides an accessible and hands-on introduction to research methods and analytical techniques for business students. It covers both qualitative and quantitative analysis, exploring critical topics such as ethics, privacy, data analytics, and customer relationship management. The fifth edition has been updated to include emerging technologies and expanded coverage of secondary data, with a realistic continuing case, applied research examples, and ethical dilemma mini cases. It is supported by online resources.

Format: Paperback / softback
Length: 508 pages
Publication date: 18 July 2023
Publisher: Taylor & Francis Ltd

The Essentials of Business Research Methods is a comprehensive and accessible guide to research methods and analytical techniques for business students. Written by experienced authors, the book offers a straightforward, hands-on approach to the vital managerial process of gathering and using data to make informed and timely business decisions.

Covering both qualitative and quantitative analysis, the book delves into critical topics such as ethics in business research, privacy concerns, data analytics, customer relationship management, effective information-gathering in a rapidly changing business environment, and more. This fifth edition has been extensively updated to reflect emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data and real-world examples.

A realistic continuing case is used throughout the book, applied research examples, and ethical dilemma mini cases provide practical insights into how business research information is applied in the real world. The textbook is supported by a range of online resources, including an instructors manual, PowerPoint slides, and a test bank, making it an invaluable resource for upper-level undergraduate and postgraduate students.

By mastering the essential principles and techniques outlined in The Essentials of Business Research Methods, students will gain the skills and knowledge necessary to excel in their business studies and contribute to the growth and success of organizations.

Dimension: 254 x 178 (mm)
ISBN-13: 9781032426280
Edition number: 5 ed