ErikHaugom,Per Kristian Alnes
Essentials of Pricing Analytics: Tools and Implementation with Excel
Essentials of Pricing Analytics: Tools and Implementation with Excel
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Format: Hardback
Length: 288 pages
Publication date: 23 February 2026
Publisher: Taylor & Francis Ltd
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners.
Weight: 720g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032989815
Edition number: 2 ed
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