Events Management

The fourth edition of Events Management is a comprehensive and updated introductory text covering the principles and practices of planning, managing, and staging events. It provides a systematic guide to organizing successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation, and reporting. It includes content on technology, social inclusion, equality, accessibility, and diversity, and features new case studies and real-life applications. It is widely regarded as the events management bible and fosters an interactive learning experience for scholars in events management, tourism, and hospitality.

Format: Paperback / softback
Length: 812 pages
Publication date: 31 July 2023
Publisher: Taylor & Francis Ltd

Events Management, the fourth edition, is a comprehensive and indispensable introductory text that delves into the realm of event planning and management with unparalleled coverage and depth. It serves as a comprehensive A to Z guide, offering a systematic approach to organizing successful events across various domains. The book explores essential aspects such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation, and reporting.

In keeping with the evolving landscape of the events industry, this edition has been thoroughly updated and revised to incorporate the latest developments and trends. It includes comprehensive coverage of technology, including virtual and hybrid events, as well as emerging concepts such as social capital, soft power, and events' social inclusion, equality, accessibility, and diversity. Moreover, the book incorporates the most recent industry reports, research, and legal frameworks to provide readers with a comprehensive understanding of the field.

The book is meticulously structured to facilitate an engaging and interactive learning experience for scholars and enthusiasts of events management, tourism, and hospitality. It features new case studies that showcase real-life applications and highlight the challenges and complexities involved in planning events of all types and scales in diverse geographical locations. These case studies not only provide practical insights but also encourage critical thinking and discussion, fostering a deeper understanding of the industry.

With its extensive content, authoritative guidance, and practical applications, Events Management has earned the reputation of being the "events management bible." It serves as a valuable resource for professionals, students, and anyone interested in pursuing a career in the dynamic and ever-evolving events industry. Whether you are a seasoned event planner or just starting your journey, this book will provide you with the knowledge, skills, and tools necessary to succeed in this field.

Weight: 1780g
Dimension: 179 x 254 x 41 (mm)
ISBN-13: 9780367491840
Edition number: 4 ed