Events Management: An Introduction

Contemporary events management is a diverse and challenging field that requires practical skills and professional knowledge. This textbook covers all core functional areas of events management, including marketing, finance, project management, strategy, operations, event design, and human resources, in various event settings. It has been updated to include new content on technological developments, eSports, sustainability, employability skills, policy changes, diversity and inclusion, ethics and responsibility, and contemporary event safety and security issues. Vivid case studies, personal biographies, and examples of best practice from the events industry make it an essential course text for any events management program.

Format: Hardback
Length: 466 pages
Publication date: 30 December 2022
Publisher: Taylor & Francis Ltd

Events management is a multifaceted and intricate domain that demands a comprehensive understanding of various disciplines. This introductory textbook delves into the holistic nature of event management, equipping students with the essential practical skills and professional knowledge required to thrive in the dynamic events industry. It encompasses a wide range of core functional areas, including marketing, finance, project management, strategy, operations, event design, and human resources, across diverse event settings, ranging from sports events to political gatherings. This revised edition has been meticulously updated to incorporate the latest developments in the field.

New and revised content has been added to cover emerging technologies in events, such as virtual/hybrid events, artificial intelligence, virtual/augmented reality, holograms in music events, software for event planning and projection mapping. Furthermore, the textbook delves into the realm of eSports, emphasizing their growing significance in the events industry. It explores the sustainability sector, emphasizing the importance of eco-friendly practices and responsible event management. Employability skills, policy changes, diversity and inclusion, ethics, and responsibility in events are also discussed, reflecting the evolving landscape of the events industry. Contemporary event safety and security issues, including the threat of terrorism, are addressed to ensure students are well-prepared for the challenges they may face in their professional careers.

To enhance the learning experience, the textbook includes a wealth of new and updated case studies that cover a broader range of regions. Additionally, a fully updated and expanded companion website offers a plethora of resources for students, including web and video links, quizzes, a case study archive, PowerPoint slides for instructors, and a comprehensive instructor manual filled with teaching strategy ideas.

Every topic in the textbook is brought to life through vivid case studies, personal biographies, and real-world examples of best practices from the events management industry. Written by a team of experienced authors with extensive industry experience, Events Management: An Introduction serves as the indispensable course text for any events management program.

Weight: 1070g
Dimension: 246 x 174 (mm)
ISBN-13: 9780367610142
Edition number: 3 ed