Events Management: Principles and Practice

Events Management: Principles and Practice, Fourth Edition, is a comprehensive textbook that covers key areas of events management, including concepts and management, finance and law, marketing and media, preparation and operation, and events and beyond. It includes case studies and international examples to help students understand the practical aspects of event planning and management.

Format: Paperback / softback
Length: 352 pages
Publication date: 31 March 2022
Publisher: Goodfellow Publishers Limited

Events Management: Principles and Practice, now in its Fourth Edition, has undergone a comprehensive revision and update, encompassing two new chapters on Evaluation and Impact of Events and The Future of the Events Industry. This bestselling key text has been meticulously crafted to provide a comprehensive and engaging guide for students and professionals alike.

The book is packed with case studies, both in-text and online, offering a rich and practical perspective on events management. These case studies, drawn from a wide range of industries and contexts, help to illustrate the key concepts and principles discussed in the text.

Events Management: Principles and Practice covers a wide range of key areas, including Concepts and Management, Finance and Law, Marketing and Media, Preparation and Operation, and Events and Beyond. Each of these five parts takes the reader on a comprehensive journey, exploring key theories, current issues, and concerns in the events industry.

The book is particularly noteworthy for its use of international case studies, which bring the learning to life and provide a global perspective on events management. These case studies showcase the diverse challenges and opportunities that events professionals face in different parts of the world, and help to consolidate the learning by applying theoretical concepts to real-world scenarios.

Whether you are a student pursuing a degree in events management, a professional looking to enhance your skills and knowledge, or simply someone interested in the world of events, Events Management: Principles and Practice is a must-have text. It offers a comprehensive and accessible introduction to the field, covering all the essential aspects of events management in a clear and concise manner.

In conclusion, Events Management: Principles and Practice, in its Fourth Edition, is an invaluable resource for anyone seeking to excel in the events industry. With its comprehensive coverage, engaging case studies, and practical insights, this book provides a solid foundation for understanding the complexities and challenges of events management. Whether you are a student, professional, or enthusiast, this text is a must-read for anyone who wants to gain a deeper understanding of this dynamic and exciting field.

Weight: 714g
Dimension: 188 x 245 x 25 (mm)
ISBN-13: 9781915097194
Edition number: 4 New edition