Everybody Writes - Your New and Improved Go-To Guide to Creating Ridiculously Good Content, 2nd Edition

A hands-on field guide to creating page-turning content that your audience loves. (And that delivers real results.) In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that has helped hundreds of thousands become better, more confident writers. This new edition includes all-new examples, tools, resources, an updated step-by-step writing framework, added and expanded chapters that reflect the evolution of content marketing, and a witty and practical how-to approach.

Format: Hardback
Length: 432 pages
Publication date: 27 October 2022
Publisher: John Wiley & Sons Inc

In the eagerly awaited and revised edition of "Everybody Writes," acclaimed marketer and author Ann Handley takes her bestselling book to new heights, empowering hundreds of thousands to become better, more confident writers. This brand-new edition is a comprehensive guide to the process, strategy, and art of content creation, production, and publishing, offering invaluable practical advice and insights.

Ann Handley, renowned for her witty and practical approach, has updated this edition with all-new examples, tools, resources, and an expanded step-by-step writing framework. It reflects the ever-evolving landscape of content marketing, reflecting Ann's evolving thoughts on what works today.

This new edition is packed with valuable tips and ideas for crafting credible, trustworthy content that resonates with your audience. From attracting and retaining customers with stellar online communication to choosing your words wisely and with honest empathy, Ann shares best practices and ideas to elevate your content marketing game.

One of the standout features of "Everybody Writes" is its "Things Marketers Write" section, which delves into 19 specific kinds of content that marketers like you create. This section provides a deep dive into the fundamentals of these content types, offering valuable insights and inspiration for your own writing endeavors.

Whether you're a seasoned content marketer or just starting your journey, "Everybody Writes" is a must-read. It will refine, upgrade, and inspire your best content marketing efforts, helping you connect with your audience on a deeper level and achieve real results. So, grab your copy today and embark on a journey of writing excellence!

Weight: 778g
Dimension: 162 x 237 x 32 (mm)
ISBN-13: 9781119854166