Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience is a practical guide to transforming business communications into memorable narratives that drive conversations and career forward. It offers insights into developing compelling business narratives that meet diverse audience needs, as well as clever data visualization and visual display techniques to help humanize stories and build audience connection. The book is for busy, talented businesspeople looking to improve their executive presentations, one-pagers, emails, or virtual meetings.

Format: Paperback / softback
Length: 288 pages
Publication date: 01 April 2021
Publisher: John Wiley & Sons Inc

In their groundbreaking book, "Everyday Business Storytelling: Create, Simplify, and Adapt a Visual Narrative for Any Audience," visual communication and storytelling experts Janine Kurnoff and Lee Lazarus offer a practical and easy-to-use guide to transform business communications into memorable narratives that drive conversations and propel careers forward. With decades of experience working with executives at top global brands such as Colgate-Palmolive, Nestlé, T-Mobile, Medtronic, and Meta, Kurnoff and Lazarus have honed their skills in bringing clarity and meaning to business communications. Whether you are building a presentation, crafting a high-stakes email, or need to influence the conversation in your next meeting with an executive, or are tasked with communicating with data, "Everyday Business Storytelling" provides an insightful exploration of how to develop compelling business narratives that meet the diverse needs of your audience.

You will discover how to use a simple, repeatable framework to transform your ideas, data, and insights into an authentic and persuasive story. Within this professional development book, you will also find clever data visualization and visual display techniques to help humanize your stories and build an audience connection, leading to improved presentation skills and better data literacy. Whether you are looking to enhance your executive presence, align teams, become an expert at converting data analysis into data insights, or want to communicate change and influence audiences, "Everyday Business Storytelling" is for you.

"Everyday Business Storytelling" is an indispensable guide to making your communications stick in the minds of your audience and driving change. It empowers you to display confidence and communicate with clarity, regardless of how complex your message is. If you are a busy, talented businessperson looking for tactics to improve your communication skills and drive your career forward, this book is a must-read.

Weight: 626g
Dimension: 227 x 204 x 19 (mm)
ISBN-13: 9781119704669