Evolution of the Global Fitness Industry: Strategy, Sustainability and Innovation

The pandemic has highlighted the importance of physical and mental health, and the fitness industry is undergoing significant changes worldwide. This book explores the main trends, emerging trends, and scientific data, focusing on sustainability and technology. It also considers the Silver Economy and provides an extensive database involving the 100 leading companies in the sector. The novelty of this research is to provide a document analysing the typical characteristics of this market, consumption dynamics, consumer triggers, and underlying socio-economic scenario.

Format: Hardback
Length: 110 pages
Publication date: 29 July 2024
Publisher: Taylor & Francis Ltd

The COVID-19 pandemic has brought to light the critical importance of prioritizing our physical and mental well-being, as well as the significant benefits of investing in self-care. This concise book effectively captures the transformative trends reshaping the global fitness industry, while also underscoring their contemporary relevance in driving strategic change. It offers a comprehensive overview of the current state of the promising fitness market, delving into the major emerging trends and the scientific data that support them. Additionally, it explores the potential of startups to become significant players in the years to come. Sustainability and technology are identified as the primary drivers that will shape the future of the sector, and the book delves into these topics in depth. Furthermore, it examines the Silver Economy, a crucial aspect of sustainability related to the fitness industry and wellness more broadly. The analysis is based on an extensive database encompassing the top 100 companies in the global sector. The uniqueness of this research lies in its provision of a document that analyzes the typical characteristics of this market, consumption dynamics, consumer triggers, and the socio-economic scenario that underpins it. The book's treatment of key themes such as fitness-tech startups, sport strategic management, and innovation and sustainability makes it a valuable resource for researchers, academics, students, and practitioners alike.

Weight: 380g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032755885