Excerpts from Experts: Marketing: The best and brightest of the marketing world come together to impart their hard-won wisdom for a great cause

Marketing is a compilation of insights, advice, and anecdotes from over 200 leading marketing professionals, generously contributed to raise money for NHS Charities Together. It is a valuable resource for aspiring graduates, experienced professionals, marketing gurus, and anyone interested in the world of brands and marketing.

\n Format: Paperback / softback
\n \n Publication date: 20 August 2020
\n Publisher: Whitefox Publishing Ltd
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Marketing is a treasure trove of insights, advice, and anecdotes from over 200 of the most renowned experts in the field. These remarkable individuals have selflessly dedicated their time and expertise to support NHS Charities Together through their contributions. This book is a must-read for anyone aspiring to pursue a career in marketing, whether they are just starting out or have years of experience under their belt. It is also an invaluable resource for seasoned professionals, marketing gurus, and anyone with a curious mind about the captivating world of brands and marketing.

The book offers a comprehensive overview of the marketing landscape, covering various aspects such as strategy, creativity, data analysis, and customer engagement. It features contributions from a diverse range of professionals, including marketers, advertising executives, branding experts, and social media influencers. Each expert shares their unique perspectives and experiences, providing valuable insights and actionable advice that can help readers succeed in their marketing endeavors.

One of the key highlights of the book is the emphasis on the importance of empathy and understanding in marketing. The authors argue that successful marketing is not just about promoting products or services but also about connecting with customers on a deeper level. They suggest that marketers should strive to understand their target audience's needs, desires, and pain points and create campaigns that resonate with them emotionally.

Another valuable aspect of the book is its focus on innovation and creativity. The authors encourage readers to think outside the box and explore new marketing techniques and strategies that can help them stand out in a crowded market. They provide examples of successful campaigns that have achieved remarkable results through innovative approaches, such as social media marketing, influencer marketing, and experiential marketing.

Furthermore, the book offers practical tips and techniques that readers can apply to their own marketing campaigns. It covers topics such as building a strong brand identity, developing effective marketing strategies, and measuring and evaluating the success of marketing efforts. The authors provide step-by-step guidance and actionable advice, making it easy for readers to implement their learnings and achieve their marketing goals.

In conclusion, Marketing is a comprehensive and insightful guide that provides valuable insights, advice, and anecdotes from over 200 of the leading names in marketing. Whether you are a aspiring marketer, experienced professional, or simply interested in the world of brands and marketing, this book is a must-read. It offers a wealth of knowledge and practical tips that can help you succeed in your marketing endeavors and make a positive impact on the world.

\n Weight: 988g\n
Dimension: 189 x 240 x 33 (mm)\n
ISBN-13: 9781913532024\n \n