Fashion Entrepreneurship: Retail Business Planning - Bundle Book + Studio Access Card

This book is a step-by-step guide for starting your own apparel boutique or online business, with examples of business models from Warby Parker and Etsy and profiles of entrepreneurs. It includes instructor resources, study resources, and a business plan and financial plan template.

Format: Mixed media product
Publication date: 07 February 2019
Publisher: Bloomsbury Publishing PLC

Starting your own apparel boutique or online business can be an exciting and rewarding venture. To help you get started, we've put together a comprehensive step-by-step guide written by entrepreneurs, for entrepreneurs. This book covers essential management, market segmentation, financial statements, cash flow, accessing capital, e-commerce, and omni-channel retailing topics.

Throughout the book, you'll find a hypothetical business plan that builds with each chapter, along with examples of successful business models from brands like Warby Parker and Etsy. These examples provide a valuable framework for building a successful fashion company.

In addition to the theoretical knowledge, the book includes profiles of entrepreneurs who have successfully launched their own apparel boutiques. These profiles showcase their experiences, challenges, and strategies, giving you a firsthand look into the industry.

To make the learning process even more engaging, the book is illustrated with more than 100 images, providing visual examples and explanations of key concepts.

To further support your learning, the instructor's guide offers suggestions for planning the course, using the text in the classroom, and creating supplemental assignments and lecture notes. The test bank includes sample test questions for each chapter, allowing you to assess your understanding and prepare for exams.

Furthermore, the book includes PowerPoint® presentations that feature images from the book and provide a framework for lecture and discussion. These presentations can help you engage your students and enhance their learning experience.

StudIO Resources are also available to support your study. These resources include self-quizzes with scored results and personalized study tips, flashcards of terms and definitions, and downloadable worksheets to complete the end-of-chapter Business Plan Connection exercises.

To get your business off the ground, you can download Business Plan and Financial Plan templates, which provide a starting point for your own business plan and financial projections.

So, whether you're a fashion enthusiast or a business professional looking to enter the apparel industry, this step-by-step guide is your ultimate resource for starting your own apparel boutique or online business. With its comprehensive coverage, real-world examples, and practical exercises, you'll have everything you need to succeed in this exciting field.

Weight: 918g
Dimension: 216 x 280 x 21 (mm)
ISBN-13: 9781501334245
Edition number: 3 ed