Fashion Forecasting: Bundle Book + Studio Access Card

The textbook provides a comprehensive view of fashion forecasting, covering steps, skills, and influences. It includes new chapters on fashion eras, world cultures, and subcultures, as well as influencer profiles, and a appendix on creating a fashion forecast.

Format: Mixed media product
Publication date: 31 October 2019
Publisher: Bloomsbury Publishing PLC

The text is a comprehensive guide to fashion forecasting, designed to help students gain a deep understanding of this dynamic industry and the steps necessary to pursue a career as a fashion forecaster. It offers valuable insights and practical knowledge, making it an essential resource for anyone interested in fashion trends and their future impact.

Amy Harden, Ball State University, USA, emphasizes the importance of anticipating emerging trends and developing the skills to prepare and present fashion forecasts. The book includes three new chapters that explore fashion eras, world cultures, and subcultures, providing a rich context for understanding the influences on fashion innovation throughout history and into the present.

These chapters help students identify key trends and innovators, enabling them to spot emerging trends and predict their future impact. The book also features new influencer profiles that focus on trend creators rather than trend popularizers, providing valuable insights into the creative processes that shape popular fashion. These profiles showcase the work of influential individuals from various creative fields, such as designers, artists, photographers, and stylists, and offer valuable guidance on how to find and collaborate with these key players.

In addition to its comprehensive content, the book offers a streamlined chapter organization that is concise without sacrificing depth. It includes 125 color illustrations that visually enhance the learning experience and help students grasp key concepts and trends more effectively.

The STUDIO section of the book provides students with a range of valuable resources to enhance their study experience. It includes self-quizzes with scored results and personalized study tips, allowing students to assess their understanding and identify areas for further improvement. Flashcards of essential vocabulary terms help students reinforce their knowledge and retain important information.

Overall, "Fashion Forecasting: The Art and Science of Predicting What's Next" is a highly valuable resource for students, fashion enthusiasts, and professionals interested in gaining a deeper understanding of fashion forecasting and its role in shaping the global fashion industry. With its comprehensive content, practical insights, and engaging format, this book is sure to inspire and empower anyone who wants to stay ahead of the curve in the world of fashion.

Weight: 1164g
Dimension: 281 x 216 x 18 (mm)
ISBN-13: 9781501338984
Edition number: 5 ed