Fashion Heritage: Narrative and Knowledge Creation

This edited volume explores how fashion brands deal with legacy by preserving heritage and knowledge, building a bridge to the future, and illustrating how innovation builds on heritage. It demonstrates that multidisciplinary knowledge of the past is essential to understanding the contemporary.

Format: Hardback
Length: 333 pages
Publication date: 02 January 2023
Publisher: Springer International Publishing AG

This edited volume delves into the intricate realm of fashion brands and their approach to legacy, shedding light on the preservation of heritage and knowledge as key pillars for building a bridge to the future. Spanning a wide range of fashion-related aspects, from gloves to virtual jewels, from luxury brands' digital narratives to historical contexts, each chapter presents a narrative that is both contemporary and deeply rooted in historical contexts. Through these captivating narratives, the book unveils how innovation thrives on the foundation of heritage, while also illustrating how locally rooted traditional techniques seamlessly connect to contemporary global production. It serves as a testament to the enduring power of ancestral processes, encouraging us to adopt more responsible production and consumption practices.

The book is structured into three distinct parts, each offering a unique perspective on the topic. The first part explores narrative and knowledge in various contexts, providing a foundation for the subsequent chapters. The second part delves into narrative, brand building, and creativity, featuring case studies that illustrate these concepts in action. The final section focuses on digital narratives, particularly targeting new consumers in the ever-evolving digital landscape.

In conclusion, this book serves as a powerful testament to the significance of multidisciplinary knowledge of the past in understanding the contemporary. It demonstrates how fashion brands can harness the rich tapestry of heritage and knowledge to create meaningful and sustainable narratives that resonate with both current and future generations. By embracing the past, fashion brands can forge a path toward a brighter and more sustainable future.

Weight: 572g
Dimension: 153 x 218 x 27 (mm)
ISBN-13: 9783031068850
Edition number: 1st ed. 2022