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Jo Wiltshire,Catrin Cousins

Fashion Marketing: Strategies, Trends and Innovation

Fashion Marketing: Strategies, Trends and Innovation

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Format: Paperback / softback
Length: 344 pages
Publication date: 03 March 2026
Publisher: Kogan Page Ltd

Understand the key principles and practices of fashion marketing and how to navigate marketing challenges that arise within the ever-evolving world of fashion, with this undergraduate textbook.

Weight: 578g
Dimension: 170 x 242 x 22 (mm)
ISBN-13: 9781398624764

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