ChristineEnnew,Nigel Waite,RoisinWaite
Financial Services Marketing: A Guide to Principles and Practice
Financial Services Marketing: A Guide to Principles and Practice
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- More about Financial Services Marketing: A Guide to Principles and Practice
Format: Hardback
Length: 662 pages
Publication date: 02 October 2024
Publisher: Taylor & Francis Ltd
This fourth edition of Financial Services Marketing firmly reinforces the book’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world.
Weight: 1380g
Dimension: 246 x 174 (mm)
ISBN-13: 9781032504636
Edition number: 4 ed
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