Focus groups are a valuable tool for understanding users and their requirements, identifying potential solutions, and eliciting user needs beyond the functional. This book provides practical guidance for setting up and running focus group sessions in ergonomics and design-related projects, making it an ideal resource for professionals and undergraduate students.

Format: Hardback
Length: 240 pages
Publication date: 13 September 2023
Publisher: Taylor & Francis Ltd

Focus groups are a powerful tool for enhancing user understanding and identifying potential solutions to their requirements. They are particularly valuable in conveying less tangible information that cannot be obtained through traditional methods. Eliciting user needs beyond the functional aspects is essential for effective product and system development. This book focuses on the application of focus groups in ergonomics (human factors) and design-related projects, demystifying the subject and providing practical guidance for setting up and running focus group sessions. It is an ideal resource for professionals, undergraduate students, and anyone involved in product research or running product-related focus groups.

Focus Groups: Supporting Effective Product Development

Focus groups are a widely used tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Their main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.

While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product-related focus groups or involved in product research.

Weight: 680g
Dimension: 254 x 178 (mm)
ISBN-13: 9781138423282