For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations

Businesses must communicate quickly, frequently, and effectively to survive, and Ronn Torossian's book For Immediate Release explains how public relations can help achieve this while also defining brands, helping companies and individuals court the press, growing business without alienating loyal customers, resolving crises quickly, and improving first page results on Google.

Format: Paperback / softback
Length: 288 pages
Publication date: 15 April 2021
Publisher: BenBella Books

Businesses must have the ability to communicate swiftly, frequently, and effectively in order to thrive, and at a significantly lower cost than comparable marketing and advertising campaigns. Ronn Torossian, the owner of a top 50 PR firm, shares his insights in his first book, For Immediate Release. This book demonstrates how public relations can achieve these goals while also defining brands, helping companies and individuals court the press or avoid it, growing business without alienating loyal customers, resolving crises quickly, and improving first-page results on the world's most powerful search engine, Google.

In For Immediate Release, Torossian explains how to frame the debate and control the conversation, leveraging both new and old media to reach your target audiences and create personalized, relevant impressions. He also provides strategies for promoting the interests of your brand or business, deterring or minimizing negative press, building on positive press, and ensuring that the first thing people see about your business or brand during an Internet search is exactly what you want them to see.

The book includes compelling case studies of successful PR campaigns, such as Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone, and Hank Sheinkopf. These case studies showcase the positive difference effective PR can make in a business's success.

Moreover, For Immediate Release offers practical advice and tips for businesses looking to enhance their PR efforts. It provides a step-by-step guide to developing a PR strategy, building relationships with the media, and handling crises effectively. The book also emphasizes the importance of measuring the impact of PR campaigns and using data to optimize your efforts.

In conclusion, For Immediate Release is a valuable resource for businesses seeking to improve their communication, branding, and public relations strategies. With its comprehensive approach, compelling case studies, and practical tips, this book provides a roadmap for success in today's competitive business environment. Whether you are a small business owner or a senior executive, this book will help you achieve your PR goals and thrive in the digital age.

Weight: 312g
Dimension: 153 x 227 x 20 (mm)
ISBN-13: 9781953295095