Forces for Good: Creating a better world through purpose-driven businesses

New generation of businesses are redefining success by balancing purpose with profit, reducing poverty, injustice, and environmental damage. This book shows how to increase productivity, put respect, courtesy, and compassion at the heart of the business, and attract an engaged and motivated workforce. Join the global community of leaders and like-minded businesses.

Format: Paperback / softback
Length: 208 pages
Publication date: 25 March 2019
Publisher: SRA Books

Are you ready to take your business to the next level and make a meaningful difference in the world? A new generation of businesses is emerging, and they are redefining what it means to be successful. By changing the way you work and considering the impact of your decisions, you can join them in reducing poverty, injustice, and environmental damage by balancing purpose with profit. In this groundbreaking book, you will discover how these purpose-driven businesses work and how you can: Increase productivity by fully embracing diversity and developing an inclusive culture. Put respect, courtesy, and compassion at the heart of your business. Maximise profits while prioritising the needs of people and the planet. Attract an engaged and motivated workforce that is focused on success and sustainability. Join the growing global community of leaders and like-minded businesses that are putting what they do to work as a force for good.
The world is facing significant challenges, from climate change to social inequality, and businesses have a crucial role to play in addressing these issues. Purpose-driven businesses are those that recognise the impact they can have on the world and work towards creating a positive impact. These businesses are not only focused on making a profit, but they also prioritise the needs of their employees, customers, and the environment.
One of the key characteristics of purpose-driven businesses is their commitment to diversity and inclusion. They understand that a diverse workforce can bring different perspectives and ideas to the table, which can lead to innovation and better decision-making. By embracing diversity and developing an inclusive culture, purpose-driven businesses can increase productivity and attract top talent.
Another important aspect of purpose-driven businesses is their focus on respect, courtesy, and compassion. They recognise that treating their employees and customers with respect and kindness can create a positive work environment and build long-term relationships. This not only benefits the business, but it also has a positive impact on the community and the environment.
Maximising profits while prioritising the needs of people and the planet is another challenge that purpose-driven businesses face. They understand that businesses can have a significant impact on the environment and society, and they work towards creating a sustainable business model. This may involve reducing waste, conserving resources, and investing in renewable energy.
Attracting an engaged and motivated workforce is also crucial for purpose-driven businesses. They recognise that their employees are their most valuable asset and work towards creating a work environment that fosters creativity, innovation, and growth. This may involve providing training and development opportunities, promoting work-life balance, and creating a culture of respect and collaboration.
In conclusion, purpose-driven businesses are a new generation of businesses that are redefining what it means to be successful. By embracing diversity and inclusion, prioritising respect, courtesy, and compassion, maximising profits while prioritising the needs of people and the planet, and attracting an engaged and motivated workforce, these businesses can create a positive impact on the world and drive sustainable growth. As consumers become more aware of the impact of their purchases, it is important for businesses to align their values with those of their customers and to work towards creating a more sustainable and equitable future.

Weight: 322g
Dimension: 215 x 143 x 14 (mm)
ISBN-13: 9781912300211