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O. C. Ferrell
Foundations of Marketing
Foundations of Marketing
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- Condition: Brand new
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- More about Foundations of Marketing
Pride/Ferrell's FOUNDATIONS OF MARKETING, 10th Edition, goes beyond theory, providing practical insights and decision-making frameworks to help you think and act like a marketer in the real world. With active learning, engaging examples and real-world cases, you'll gain a deep understanding of essential marketing concepts and strategies, while also exploring evolving areas like digital marketing and social responsibility. Updated using the latest research, the text ensures you stay current with industry trends. Prepare yourself for a successful marketing career with this valuable resource that empowers you to make informed decisions and excel in the dynamic world of marketing. Elevate your performance and achieve your goals.
- Publication date: 3 January 2025
- Page count: 624
- Dimensions: Height 22 mm; Width 215 mm; Thickness 269 mm
- Publisher: Cengage Learning, Inc
- Format: Paperback
- ISBN-13: 9798214040950
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UK and International shipping information
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- Delivery within 2 - 3 days when ordering in the UK.
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