Framing Referendum Campaigns in the News

An in-depth look into how the news media frame referendum campaigns, based on the coverage of the 2014 Scottish independence referendum. An analysis of the factors at play in journalistic coverage of complex and highly contested political campaigns

Format: Hardback
Length: 184 pages
Publication date: 30 January 2018
Publisher: Manchester University Press

This comprehensive book delves into the intricate process of framing referendum campaigns in the news media, with a specific focus on the 2014 Scottish independence referendum. Through a rigorous content analysis of print and broadcast coverage, as well as in-depth interviews with broadcast journalists and their sources during the campaign, the book offers a detailed account of how journalists shape the frames that define their coverage of contentious political campaigns. By adopting a multifaceted perspective, the book explores the mediation process from the viewpoints of those directly involved, namely journalists and political communicators. Moreover, it presents an innovative theoretical model to understand frame building in the context of referendums in Western media systems, drawing insights from this and other relevant cases.

The book makes a substantial contribution to the field of media frames during referendums, offering valuable insights for scholars and students interested in journalism, political communication, and the mediation of politics. Its comprehensive approach and rigorous analysis provide a rich understanding of the dynamics and complexities involved in shaping public opinion and political outcomes through media coverage.

In conclusion, this book is a must-read for anyone seeking to gain a deeper understanding of the role of the news media in shaping public perception and political outcomes during referendums. Its insightful analysis and innovative theoretical framework offer valuable insights into the complex dynamics of media framing and its implications for democracy and political discourse.

Weight: 424g
Dimension: 162 x 241 x 22 (mm)
ISBN-13: 9781526119896