Shulph Ink
Franchise Era: Managing Media in the Digital Economy
Franchise Era: Managing Media in the Digital Economy
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The media franchise has become an integral element of American media culture, and this edited collection explores its production, distribution, and marketing as a historical form of media-making. It examines how traditional media incumbents have responded to the rise of new entrants from the technology sector, and takes a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Format: Hardback
Length: 288 pages
Publication date: 30 April 2019
Publisher: Edinburgh University Press
The media franchise has gained significant importance in the digital era, and this edited collection from international scholars argues that it is now an integral element of American media culture. The collection explores the production, distribution, and marketing of franchises as a historical form of media-making, analyzing the complex industrial practice of managing franchises across interconnected online platforms. It examines how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector, such as Facebook, Apple, Amazon, Netflix, and Google, and takes a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
The media franchise has become an essential component of American media culture in the digital era. This edited collection, featuring contributions from international scholars, examines the production, distribution, and marketing of franchises as a historical form of media-making. It delves into the complex industrial practice of managing franchises across interconnected online platforms, exploring how traditional media incumbents like studios and networks have responded to the emergence of new entrants from the technology sector, such as Facebook, Apple, Amazon, Netflix, and Google. The authors critically analyze the interplay between new and old industrial logics in an increasingly fragmented and consolidated mediascape.
Weight: 658g
Dimension: 233 x 179 x 25 (mm)
ISBN-13: 9781474419222
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