AlexRussell

Fundamentals of Printed Textile Design

Fundamentals of Printed Textile Design

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Alex Russell provides an introduction to contemporary printed textile design, covering skills, context, career, history, technology, innovation, industry requirements, portfolio development, communication skills, digital design, social media, and ethical practice.

Format: Paperback / softback
Length: 208 pages
Publication date: 21 October 2021
Publisher: Bloomsbury Publishing PLC


In this comprehensive guide to contemporary printed textile design, designer and educator Alex Russell delves into the realm of creative and commercial studio practice, encompassing a range of essential topics. From developing sophisticated skills in image and color manipulation to harnessing the power of context in your work, Russell offers valuable insights for aspiring designers seeking to establish a career in this field.

Understanding the historical and technological influences on print design is crucial, as it enables designers to navigate the ever-evolving landscape of the industry. Russell emphasizes the importance of balancing innovation with industry requirements, encompassing fashion, home interiors, giftware, and stationery. He provides practical advice on developing a professional portfolio, showcasing your best work to potential clients and employers.

Moreover, Russell underscores the significance of effective communication skills in gaining recognition for your work. He discusses the role of social media in promoting and expanding your reach, as well as the ethical considerations and sustainable practices that are essential for the future of design.

This updated edition of the guide includes expanded sections on digital design and social media, exploring their impact on portfolio development, manufacturing, and promotion. Russell offers valuable advice on leveraging these tools to enhance your career prospects and establish an ethical, sustainable practice that aligns with your values.

Whether you are a recent graduate or an experienced designer looking to expand your skills and knowledge, this guide provides a wealth of information and practical tips to help you succeed in the world of contemporary printed textile design. By embracing creativity, technical expertise, and a commitment to ethical practices, you can create stunning and meaningful designs that resonate with audiences around the globe.

Weight: 572g
Dimension: 230 x 200 (mm)
ISBN-13: 9781350116283
Edition number: 2 ed

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