Fundamentals of Public Communication Campaigns

The textbook Fundamentals of Public Communication Campaigns is the most comprehensive and up-to-date resource available for students and practitioners looking to create and implement effective messaging campaigns in a variety of real-world scenarios. It covers over 700 essential concepts, provides case studies of real-world media campaigns, and discusses the theoretical foundations, roles, and potential negative effects of public communication campaigns. The textbook is designed for undergraduate students across the social sciences and humanities and is a valuable resource for general readers interested in the subject.

Format: Paperback / softback
Length: 576 pages
Publication date: 15 September 2022
Publisher: John Wiley and Sons Ltd

The most comprehensive and up-to-date textbook on public communication campaigns currently available is Fundamentals of Public Communication Campaigns. This invaluable resource provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for a wide range of real-world scenarios. Written with a beginner's perspective in mind, this easily accessible textbook thoroughly explains over 700 essential concepts of public communication campaigns. Numerous case studies showcase real-world media campaigns, including those promoting COVID-19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives such as the #MeToo movement and Black Lives Matter (BLM).

The text begins with a comprehensive introduction to the fundamentals of public communication campaigns, exploring a diverse array of health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers gain insights into the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more.

Describing each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information, the text covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, and more.

By providing a comprehensive and practical guide to public communication campaigns, Fundamentals of Public Communication Campaigns is an essential resource for students, practitioners, and anyone interested in developing effective messaging strategies for a variety of contexts.

Weight: 1086g
Dimension: 179 x 254 x 36 (mm)
ISBN-13: 9781119878070