Fundraising and Nonprofit Marketing: A Research Overview

The book provides an introduction to the latest research in fundraising and nonprofit marketing, covering foundational studies, controversies, theories, models, and suggestions for future research. It also includes material on crowdfunding, the Covid pandemic, public perceptions, and disaster relief fundraising. It guides the reader through the research, summarises key findings, and highlights gaps that need to be addressed.

Format: Hardback
Length: 122 pages
Publication date: 18 July 2023
Publisher: Taylor & Francis Ltd

This comprehensive book offers a thorough and up-to-date introduction to the latest research in the field of fundraising and nonprofit marketing. It delves into the foundational studies, explores current controversies, presents key theories and models, and provides insightful suggestions for future research.

In its second edition, this text not only provides an update on recent significant contributions but also expands its coverage to include topics such as crowdfunding, the impact of disintermediation of charity giving, the challenges posed by the COVID-19 pandemic, public perceptions of nonprofit administrative expenditures, the influence of donor trust in charities, and disaster relief fundraising.

The book is designed to guide readers through the vast landscape of nonprofit marketing and fundraising research, summarizing key findings and current thinking on fundraising strategies and processes. It offers conceptual insights into emerging themes and highlights studies that hold significant contemporary importance. Additionally, it identifies gaps in knowledge that warrant further research to advance the field.

Whether you are a student, beginning researcher, or experienced academic or practitioner in the nonprofit and fundraising field, this book serves as an invaluable resource. It provides a comprehensive understanding of the latest developments, theories, and practices, enabling you to stay informed and make informed decisions.

Weight: 400g
Dimension: 216 x 138 (mm)
ISBN-13: 9781032428093
Edition number: 2 ed