Fundraising Management: Analysis, Planning and Practice

Marketing principles are essential for nonprofit organizations and the fundraising sector to increase profitability and diversify efforts. This comprehensive guide provides a theoretical framework, budgeting, digital fundraising, and social media coverage, and is endorsed by the Chartered Institute of Fundraising. It is the definitive guide to best practice in the UK and globally.

Format: Paperback / softback
Length: 518 pages
Publication date: 15 September 2021
Publisher: Taylor & Francis Ltd

Applying the principles of marketing to nonprofit organizations and the fundraising sector is essential for modern fundraisers seeking to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning, and implementation.

This new edition of Fundraising Management builds on the successful previous editions by incorporating an integrated theoretical framework to help fundraisers develop a critical and reflective approach to their practice. Additionally, new to this edition are how-tos on budgeting and making a strong and compelling case for investment, two vital core skills, as well as comprehensive coverage of digital fundraising and fundraising through social media. The new edition also accounts for recent changes in the fundraising environment, notably in the UK, the introduction of a new fundraising regulator, and new thinking on professional ethics.

Combining scholarly analysis with practical real-life examples, Fundraising Management has been endorsed by the Chartered Institute of Fundraising and is mapped to the Certificate and Diploma in Fundraising, making it the definitive guide to best practice both in the UK and globally. This is a clear, problem-solving guide that no fundraising student or professional should be without.

Weight: 1048g
Dimension: 174 x 246 x 28 (mm)
ISBN-13: 9780367563714
Edition number: 4 New edition