Future of Design: Global Product Innovation for a Complex World

The Future of Design is a documentary film that explores the complex factors that contribute to the success of global products, including the design, invention, and marketing strategies that make them loved by some and despised by others.

Format: Paperback / softback
Length: 256 pages
Publication date: 06 June 2019
Publisher: John Murray Press

Creating a successful global product is a complex endeavor that requires careful consideration and analysis. While some products may survive or undergo reinvention, others may fail to capture the market's attention or appeal to consumers. What makes a product loved by some and despised by others? What key issues were present when some of the most notable inventions and product designs occurred?

To explore these questions and provide a comprehensive framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation, The Future of Design will conduct interviews with successful product designers and inventors from around the world. We will also examine case studies of products from their local inception to their global success, shedding light on the factors that contributed to their success and failure.

One of the key factors that contribute to a product's success is its ability to solve a problem or meet a consumer's need. Successful products are often designed with the user in mind, and they address the pain points or challenges that the consumer faces. This requires a deep understanding of the target market and a willingness to listen to feedback and adapt the product accordingly.

Another important factor is the product's design and aesthetics. A well-designed product that is visually appealing and user-friendly can create a strong emotional connection with consumers, making them more likely to purchase and recommend the product to others. This requires a combination of creativity, technical expertise, and a keen eye for detail.

In addition to these factors, the product's marketing and distribution strategy is also crucial to its success. A well-executed marketing campaign can help to raise awareness of the product and build a strong brand identity, while a robust distribution network can ensure that the product is readily available to consumers in different parts of the world.

Finally, the product's pricing strategy is also an important factor to consider. A product that is priced too high or too low can be a significant barrier to entry for consumers, and it can also impact the product's perceived value and reputation.

In conclusion, creating a successful global product requires a combination of factors, including a deep understanding of the target market, a well-designed product, a robust marketing and distribution strategy, and a pricing strategy that is aligned with consumer needs and expectations. By examining these factors and conducting interviews with successful product designers and inventors, The Future of Design will provide a comprehensive framework for activating innovative thinking that goes beyond Western approaches to creativity and innovation.

Weight: 262g
Dimension: 226 x 167 x 12 (mm)
ISBN-13: 9781473684676