Future Ready: The Four Pathways to Capturing Digital Value

To be a top performer in the digital economy, companies need a playbook. MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian's book provides a four pathways framework for a profound business transformation, offering insights into the important dimensions at which a firm must excel and the organizational disruptions that must be managed.

Format: Hardback
Length: 256 pages
Publication date: 29 September 2022
Publisher: Harvard Business Review Press

The digital economy is rapidly evolving, and companies that want to succeed need a playbook to become truly future-ready. This concise and practical guide provides a solution for companies embarking on a digital transformation journey. MIT research scientists Stephanie Woerner, Peter Weill, and Ina Sebastian have worked with senior executives worldwide and noticed that many lacked a coherent framework and common language to guide their employees and achieve a common goal.

Future Ready is that playbook. Based on extensive research with data from over a thousand companies, including BBVA, CEMEX, DBS, Fidelity, Maersk, and many others, the book offers a powerful four-pathways framework that provides insights into the critical dimensions where firms must excel to be competitive and the organizational disruptions they must manage.

The book includes instructive examples, sharp analyses, assessments to help companies benchmark themselves against top performers, and many illuminating visuals to help crystallize the data and ideas. Woerner, Weill, and Sebastian emphasize that the goal is not digital transformation but rather a profound business transformation. Future Ready is an essential guide for companies looking to succeed in the digital age.

Dimension: 234 x 155 (mm)
ISBN-13: 9781647823498