David Stubley
Gamechangers and Rainmakers: How Sport Became Big Business
Gamechangers and Rainmakers: How Sport Became Big Business
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- More about Gamechangers and Rainmakers: How Sport Became Big Business
Format: Paperback / softback
Length: 288 pages
Publication date: 20 January 2025
Publisher: Pitch Publishing Ltd
Gamechangers and Rainmakers is the compelling story of sports marketing and the creation of a trillion-dollar global business. From the troubled 1960s to the game-changing 1980s, through to the 21st century with emerging nations hosting sport’s top events and overseas investors buying football clubs, this book traces the money trail.
Dimension: 216 x 138 (mm)
ISBN-13: 9781801509305
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