Gamification Marketing For Dummies

Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. This book will teach you how to use gamification to capture the attention of your target markets and boost your results using valuable gamification data. You will learn to choose the right game, plan and execute a successful strategy, and learn from data generated inside your game for valuable market insights.

Format: Paperback / softback
Length: 304 pages
Publication date: 13 November 2020
Publisher: John Wiley & Sons Inc

Gamification is a powerful strategy that involves incorporating game elements into marketing materials to enhance customer engagement. By leveraging gamification, businesses can capture the attention of their target markets and achieve better results. In Gamification Marketing For Dummies, readers will learn how to effectively use gamification to attract and retain customers.

The book begins by explaining the concept of gamification and its benefits. It then guides readers through the process of choosing the right games for their target markets, planning and executing successful gamification strategies, and leveraging data generated from games for valuable market insights.

Whether businesses are looking to implement simple customer loyalty programs or develop complex, branded, social game apps, Gamification Marketing For Dummies provides valuable guidance and tips to help them succeed in this increasingly competitive market.

With its easy-to-understand language and practical examples, the book is ideal for marketing professionals, business owners, and anyone interested in learning more about gamification and how it can drive business growth.

Weight: 416g
Dimension: 188 x 232 x 19 (mm)
ISBN-13: 9781119663973