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Gastronomic Tourism Experiences and Experiential Marketing
Gastronomic Tourism Experiences and Experiential Marketing
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- Condition: Brand new
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- More about Gastronomic Tourism Experiences and Experiential Marketing
Format: Paperback / softback
Length: 146 pages
Publication date: 26 August 2024
Publisher: Taylor & Francis Ltd
This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers’ perspectives. It is essential read for undergraduate and postgraduate students of Tourism, Hospitality, Management, Consumer Behaviour.
Weight: 290g
Dimension: 280 x 210 (mm)
ISBN-13: 9781032412849
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