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Ehsan Masood

GDP: The World's Most Powerful Formula and Why it Must Now Change

GDP: The World's Most Powerful Formula and Why it Must Now Change

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  • More about GDP: The World's Most Powerful Formula and Why it Must Now Change

Gross Domestic Product (GDP) has failed to reward environmental destruction and inequality, leading to poverty and global warming. Ehsan Masood's book shows how to update GDP for a better future, as the world rebuilds from the coronavirus pandemic.

Format: Paperback / softback
Length: 304 pages
Publication date: 04 March 2021
Publisher: Icon Books Ltd


A captivating tale of cloak-and-dagger intrigue, intense rivalries, and political machinations, reminiscent of a thrilling spy thriller, unfolds within the realm of engineering and technology. The Gross Domestic Product (GDP), a metric widely used to measure economic success, has come under scrutiny as it fails to address pressing issues such as environmental degradation and inequality. For decades, this flawed system has favored the destruction of the environment and the perpetuation of socio-economic disparities. However, in this thought-provoking book, now updated with a new chapter, science writer Ehsan Masood delves into the origins of GDP's deviation from its intended path and its detrimental impact on the world. Through meticulous research and compelling arguments, Masood reveals how the long-term misapplication of GDP has perpetuated poverty in numerous regions, while contributing to the acceleration of global warming and the loss of biodiversity.

As we navigate the aftermath of the coronavirus pandemic and the subsequent global recession, the urgency for a more sustainable and inclusive measure of economic growth becomes paramount. The time for change is now, as we seek to break the cycle of unsustainable practices. In this enlightening book, Masood presents a clear and passionate vision for updating GDP to serve a better future. He offers practical solutions and strategies for reimagining our economic metrics, emphasizing the importance of factors such as environmental sustainability, social well-being, and human capital. By adopting a holistic approach, we can create a more equitable and prosperous world for all.

This book is a must-read for policymakers, business leaders, and individuals who are passionate about driving positive change in our world. It sheds light on the flaws of traditional economic measures and provides a roadmap for building a more sustainable and resilient economy. As we strive towards a brighter future, let us embrace the transformative power of updating GDP and work towards a world that balances economic growth with environmental stewardship and social justice.

Weight: 216g
Dimension: 129 x 198 x 30 (mm)
ISBN-13: 9781785787119

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