Gen Z, Tourism, and Sustainable Consumption: The Most Sustainable Generation Ever?

The first book to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures. Gen Z is the largest consumer market, and their growth and behavior will have implications for the future development of the tourism industry and destinations. This volume provides a critical examination of Gen Z consumer and travel behavior in a comparative international context and its implications for the tourism, hospitality, and events industries.

Format: Hardback
Length: 188 pages
Publication date: 10 August 2023
Publisher: Taylor & Francis Ltd

Introduction:
Generation Z, also known as i-Generation, is a cohort of individuals born between the mid-1990s and early 2010s, and they are widely recognized as the largest consumer market in the world. The growth and behavior of this economically significant market have enormous implications for the future development of the tourism industry and destinations, as well as their long-term sustainability. This book aims to provide a comprehensive account of Generation Z in relation to sustainable consumption practices and travel cultures.
Generation Z and Sustainable Consumption:
Gen Z is characterized as the first generation to grow up with the Internet and is often referred to as the i-Generation. They are known for their avid interest in travel, but they also seek to do so in a socially and environmentally conscious manner. They are increasingly mobile connected and value authentic local experiences. This book will examine the consumer and travel behavior of Gen Z in a comparative international context and its implications for the tourism, hospitality, and events industries.
Tourism and Sustainable Consumption:
Tourism is a significant contributor to the global economy, and it is expected to continue to grow in the coming years. However, the growth of tourism can also have negative impacts on the environment and local communities. Sustainable tourism practices are essential to ensure that the benefits of tourism are shared equally and that the negative impacts are minimized. This book will explore the role of Generation Z in promoting sustainable tourism practices and the challenges that they face in doing so.
Conclusion:
In conclusion, Generation Z is a cohort of individuals with a unique set of characteristics that are shaping the future of the tourism industry and sustainable consumption practices. This book provides a critical examination of their behavior and implications for the tourism, hospitality, and events industries. By understanding the needs and preferences of Gen Z, these industries can better cater to this key market and contribute to the sustainable development of the tourism industry.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032267067