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Rob Laurens

Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.

Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.

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  • More about Get Fit for Digital Business: A Six-Step Workout Plan to Get Your Organisation in Great Shape to Thrive in a Connected Commercial World.


Get Fit for Digital Business is a practical six-step process that helps leaders accelerate change, seize opportunities, and counter threats in the digital world. It provides a framework for leaders to build a more productive, profitable, and happier enterprise, leaving teams feeling and performing better in every department.

Format: Hardback
Length: 166 pages
Publication date: 21 February 2019
Publisher: Taylor & Francis Ltd


Are you ready to take your organization to the next level in the digital age? Have you successfully adapted your operations to meet the demands of the connected consumer? Or are you still struggling to grasp the basics of digital business, risking irrelevance and falling behind in the race for customers?

Get Fit for Digital Business is here to guide you on your journey to success in the digital realm. Drawing on two decades of experience in business transformation, Rob Laurens distinguishes between merely doing digital and truly being digital. He offers a practical six-step process that any leader can employ to accelerate change, seize opportunities, and address the challenges posed by digital technology.

This is not just a digital transformation; it's a people-first approach that aims to build core strength, speed, and agility throughout your organization. Free from jargon and corporate speak, Get Fit for Digital Business provides a comprehensive framework for leaders who lack an MBA in digital business but want to equip their teams with the skills they need to thrive in the digital world.

By implementing the strategies outlined in this book, you can create an enterprise that is not only more productive and profitable but also happier and healthier. Your employees will feel and perform better in every department, leaving you and your team with a sense of fulfillment and purpose.

So, are you ready to embrace the digital future? Don't wait any longer. Get Fit for Digital Business today and take the first step toward building a stronger, more successful organization.

Weight: 424g
Dimension: 237 x 169 x 16 (mm)
ISBN-13: 9781138616301

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