Helena Grinshpun
Global Coffee and Cultural Change in Modern Japan
Global Coffee and Cultural Change in Modern Japan
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This book explores the impact of global coffee chains on Japanese coffee culture, discussing the cultural context, consumer experience, and the link between consumption and identity.
Format: Hardback
Length: 158 pages
Publication date: 15 October 2020
Publisher: Taylor & Francis Ltd
This captivating book delves into the profound impact of the rise of global coffee chains on Japan's coffee culture. Through extensive original research, it explores the intricate cultural context of Japan, where tea-drinking has held a cherished place for centuries. It sheds light on the emergence of the unique coffee shop consumer experience, delving into the preferences, habits, and social interactions of coffee enthusiasts in this fascinating market. Moreover, the book reflects on the profound link between consumption and identity, examining how individuals in Japan navigate the cultural fantasies surrounding modern, Western, or global lifestyles. It also examines the effects of global standardization on the coffee industry, considering how it has shaped the taste, availability, and cultural significance of coffee in Japan. This comprehensive exploration offers a rich and nuanced understanding of the complex dynamics at play in Japan's coffee culture, providing valuable insights for both coffee enthusiasts and scholars alike.
This captivating book delves into the profound impact of the rise of global coffee chains on Japan's coffee culture. Through extensive original research, it explores the intricate cultural context of Japan, where tea-drinking has held a cherished place for centuries. It sheds light on the emergence of the unique coffee shop consumer experience, delving into the preferences, habits, and social interactions of coffee enthusiasts in this fascinating market. Moreover, the book reflects on the profound link between consumption and identity, examining how individuals in Japan navigate the cultural fantasies surrounding modern, Western, or global lifestyles. It also examines the effects of global standardization on the coffee industry, considering how it has shaped the taste, availability, and cultural significance of coffee in Japan. This comprehensive exploration offers a rich and nuanced understanding of the complex dynamics at play in Japan's coffee culture, providing valuable insights for both coffee enthusiasts and scholars alike.
Weight: 406g
Dimension: 162 x 240 x 16 (mm)
ISBN-13: 9780367533922
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