Pavel Slutskiy
Global Communication: Planning Global PR Campaigns
Global Communication: Planning Global PR Campaigns
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- More about Global Communication: Planning Global PR Campaigns
Format: Hardback
Length: 176 pages
Publication date: 06 July 2025
Publisher: Springer Nature Switzerland AG
Developed as a key companion text for the Global Communication Project (GlobCom), an initiative spanning five continents, the book presents the key concepts that underpin effective communication on a global scale and guides the reader through project development, covering cross-cultural communication processes and virtual collaboration dynamics.
Dimension: 235 x 155 (mm)
ISBN-13: 9789819675821
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