Global Strategic Management

This textbook offers an introduction to global business strategy, blending academic rigour and practicality with a born global perspective. It emphasizes functional parts of international business and incorporates the impacts of the Covid-19 pandemic, including work from anywhere and deglobalization. It also includes increased material on sustainability and corporate social responsibility, discussing topics such as technology, cryptocurrency, global strategy in the digital space, and the conflict in Ukraine.

Format: Hardback
Length: 688 pages
Publication date: 17 November 2022
Publisher: Bloomsbury Publishing PLC

This comprehensive textbook offers a seamless blend of academic rigour and practical insights into global business strategy. With a born global perspective, it is enriched with ample pedagogical features, including numerous case studies and examples showcasing both established multinationals and emerging SMEs from diverse corners of the world. The book adopts an applied approach to global business strategy, emphasizing the functional aspects of international business, such as marketing, operations, human resources, and finance.

In keeping with the evolving landscape, the text has undergone extensive updates to reflect the impacts of the COVID-19 pandemic, including the rise of remote work and the decline of globalization. This fifth edition introduces increased material on sustainability and corporate social responsibility, delving into topics such as climate change, non-governmental organizations (NGOs), and sustainable development goals. Furthermore, the book explores in greater detail the impact of technology, cryptocurrency, and global strategy in the digital realm. Additionally, it takes into account the ongoing conflict in Ukraine, providing valuable insights into its geopolitical implications.

By combining theoretical frameworks with real-world applications, this textbook equips students with the knowledge and skills necessary to navigate the complexities of the global business environment. It serves as a valuable resource for both undergraduate and graduate students, as well as professionals seeking to expand their understanding of international business strategy.

Dimension: 246 x 189 (mm)
ISBN-13: 9781350932951
Edition number: 5 ed