Glocalization of Shanghai Disneyland

This book explores how the Chinese state and local market influence Disney's ownership and production of Shanghai Disneyland, arguing that it is not cultural imperialism but glocalization that promotes a global company's interests in China. It suggests state-capital-led glocalization, with four categories of glocalization with different conditions, considerations, and consequences.

Format: Hardback
Length: 104 pages
Publication date: 12 April 2021
Publisher: Taylor & Francis Ltd

This captivating book delves into the intricate dynamics surrounding Disney's production of Shanghai Disneyland, shedding light on the profound influence exerted by the Chinese state and the local market on the ownership, production, and representation of the park's identities and representations. Through the application of qualitative methods, encompassing document analysis, participant observation, and in-depth interviews, the author explores the intricate interplay between these two powerful forces.

Shanghai Disneyland is purposefully designed to stand apart from its counterparts, adhering to the guiding principle of "authentically Disney and distinctly Chinese." Disney understands the critical importance of adapting its offerings to resonate with the diverse audience in China. To achieve this, Shanghai Disneyland is meticulously crafted as a unique destination that blends Disney's iconic elements with local cultural nuances.

Previous studies have often associated Disney with cultural imperialism, suggesting that the company's global expansion exerts dominance over local cultures. However, this book challenges that notion by arguing that glocalization, rather than imperialism, plays a pivotal role in promoting the interests of global corporations in China. Specifically, the findings highlight state-capital-led glocalization, where economic capital of the state (direct investment) and economic capital with the state (market potential) drive the process.

Furthermore, the book presents four distinct categories of glocalization, each characterized by different conditions, considerations, and consequences. These categories serve as valuable illustrations of the diverse global-local dynamics that unfold as Shanghai Disneyland is shaped and transformed.

The Glocalization of Shanghai Disneyland is a valuable resource for students and scholars engaged in the fields of sociology, communication studies, business studies, and Asian studies, broadly. It offers a comprehensive and insightful examination of the complex interplay between global forces and local contexts, providing valuable insights into the evolving landscape of international entertainment and tourism.

Weight: 252g
Dimension: 144 x 225 x 14 (mm)
ISBN-13: 9780367675509