Andy Nairn
Go Luck Yourself: 40 ways to stack the odds in your brand's favour
Go Luck Yourself: 40 ways to stack the odds in your brand's favour
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- More about Go Luck Yourself: 40 ways to stack the odds in your brand's favour
Luck is a four-letter word in business, but fortune plays a part in every success story. Andy Nairn, one of the world's leading brand strategists, explains how a hunting trip led to the invention of VELCRO®, how a little mermaid inspired a famous Amazon campaign, and how a stolen rabbit spurred on Walt Disney. He provides a series of thought-provoking strategies to help anyone responsible for building a brand uncover their hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune, and practice being lucky every day.
\n Format: Paperback / softback
\n \n Publication date: 08 June 2021
\n Publisher: Harriman House Publishing
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Luck is a four-letter word in business circles, but the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®, how a little mermaid inspired a famous campaign for Amazon, how a stolen rabbit spurred on Walt Disney, and more importantly, how you can stack the odds in your brand's favor. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organization's hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune, and practice being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
In Go Luck Yourself, one of the world's leading brand strategists explains how a hunting trip led to the invention of VELCRO®, how a little mermaid inspired a famous campaign for Amazon, how a stolen rabbit spurred on Walt Disney, and more importantly, how you can stack the odds in your brand's favor. Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand. He'll show you how to uncover your organization's hidden treasures, spot opportunities in unexpected places, turn misfortune into good fortune, and practice being lucky, every day. Written in a very accessible and entertaining style, this is the book you need to improve your brand's fortunes, in these turbulent times.
\n Weight: 352g\n
Dimension: 138 x 216 x 17 (mm)\n
ISBN-13: 9780857198884\n \n
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