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Anitra Nottingham,Jeremy Stout

Graphic Design Process: How to be successful in design school

Graphic Design Process: How to be successful in design school

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Students entering design school face a lack of knowledge about the field, terminology, and best practices. This book demystifies what design school is really like and provides practical advice on responding to design briefs, developing ideas, building confidence, and dealing with critical feedback. It is written by experienced instructors and is the perfect guide for those starting their design education.

Format: Paperback / softback
Length: 200 pages
Publication date: 05 September 2019
Publisher: Bloomsbury Publishing PLC


One of the primary obstacles that students encounter upon enrolling in design school is a lack of familiarity with the field, its terminology, and established best practices. It is not surprising that most new students lack comprehensive experience in developing a concept or visual idea, participating in critiques, or effectively communicating their work to others. This book aims to demystify the realities of design school and provide a comprehensive guide to what students can expect throughout their academic journey. With a particular emphasis on practical advice, the book addresses key topics such as responding to design briefs, generating innovative ideas, building confidence, and understanding the expectations of the design profession.

To enhance the learning experience, the book includes student work that is critiqued to demonstrate the assessment criteria used by instructors. Additionally, profiles of renowned professional designers showcase their approaches to client briefs, offering valuable insights into the industry. Furthermore, the book provides practical tips and strategies for real-life problems that students may encounter, such as getting stuck in a creative rut or dealing with critical feedback. Written by experienced instructors with extensive industry experience, this book serves as an invaluable resource for individuals embarking on their design education.

Weight: 444g
Dimension: 160 x 228 x 11 (mm)
ISBN-13: 9781350050785

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